Turtle Tank: our contribution to Economic Justice

Turtle Tank creates and shares collective, sustainable systems for radical wealth and well-being to move our communities towards Economic Justice.

We provide accessible, creative and radical strategic support, education and coaching frameworks to grow Radical Entrepreneurs and Enterprises at all stages of development.

Turtle Tank is supported by Whale Wonder: a creative playspace that incubates radical projects.

How are we growing Radical Wealth and addressing Economic Justice -- you asked?



We believe that Radical Enterprises can inspire root and large scale shifts because they engage us at the heart of our livelihood, our day-to-day affairs, our survival and beyond. They can provide meaningful jobs. They can produce food, shelter, clothing, education, technology ethically. They can rebuild local economies while allowing us to participate in fair global exchange. They are, at once, the change we seek and our bread-and-butter. They make activism an extension of our daily breath, our daily activities. They bring wholeness and integration to our lives so that we are not working on one side and fighting on the other. Our day-to-day lives become the change we are creating. In our own Radical Enterprise models, we can think more clearly, rest when we need to, create how we see fit and make better decisions effortlessly…

Alongside the powerful nation and world-wide social movements that are bringing awareness to systemic oppression, gathering communal power and shifting policy, we need to build a robust and sustained economic infrastructure that will not only feed our movements with the necessary resources but feed our bodies and spirits in the process.

We know that Turtle Tank is assisting people with just that.

What makes us different, really? What is so “radical” about our approach?




Besides the fact that we engage our entrepreneurs in an innovative Virtual Collective Incubation space and are POC (People of Color)-centered (yes, all allies welcome!)?

We believe that most enterprises fail (primarily and permanently) because the people that grow them lack Entrepreneurial Resilience.

People usually attribute their failures to everything else. From lack of market traction, to inconsistent revenue. From unsound strategy to irreconcilable team differences. After years of coaching, strategizing and observing Radical Entrepreneurs and their patterns, we have concluded that permanent failure in these areas is a symptom of something more fundamental, more root: the lack of Entrepreneurial Resilience.

Our approach is “radical” (which means root) because it addresses this root concern.

Entrepreneurial Resilience is: the ability to be consistently present enough to identify our challenges, recognize what needs to shift, and respond effectively to any situation -- time and again.

Without Entrepreneurial Resilience, neither the entrepreneur nor the enterprise can mature appropriately. And entrepreneurial wisdom is never truly gained.


Why is Entrepreneurial Resilience usually lacking?




Well, developing Entrepreneurial Resilience is not a sexy or flattering process. It’s quite challenging. It requires a constant commitment to healing, learning and growing.

Most programs do not address the impact of stress, trauma and systemic oppression on our ability to be effective entrepreneurs. They do not consider how these areas affect our ability to dream big, to read the world around us, to respond strategically, to make sustainable decisions, to set attainable goals and meet those goals. Entrepreneurs generally lack the basic relational, emotional and social skills they need to mature and succeed as entrepreneurs.

We use the journey of becoming a Radical Entrepreneur as yet another gateway to healing (ourselves first and foremost). We embrace the journey of becoming an entrepreneur as a path of healing and self-discovery. In our experience, this approach is key to our ultimate successes.

We address both internal factors (through Inner Strategy) and external factors (through Outer Strategy) simultaneously to grow Entrepreneurial Resilience from the inside-out and the outside-in. Experimentation (what we commonly refer to as “failing”) becomes our friend. Mystery becomes exciting. Risk becomes fun, measured and affordable (especially for at-risk marginalized folks).

As we become more resilient, we develop the strategic instinct we need to make decisions and work with (rather than against) the unknown, the mystery of creation. This makes us creative, agile, adventurous and powerful. With Entrepreneurial Resilience, we are able to effectively respond to anything that emerges and successfully navigate the most challenging circumstances. We are able to mature and wisen-up and, by extension, allow our enterprises to mature accordingly.

That is the true power of Turtle. That is what we teach at Turtle Tank.


Find out about our upcoming events, classes and programs in 2017: