Why a Radical Purpose Practice?
As strategists and transformationalists, we have 12+ years of living proof that a practice of (re)aligning with your RADICAL PURPOSE is foundational to creating projects, enterprises, communities and worlds of Radical Love and Freedom.
At Turtle Tank, everything starts with Radical Purpose.
ONE: WORK = LOVE vs. WORK = DRUDGERY
When rooted in a practice of Radical Purpose, we move away from “duty”, from shoulds and have tos. From work that drains and beats us down -- regardless of the outcome. We move away from work as drudgery, as a place of pain, struggle and oppression. We center in desire as a force of well-being, a source of creative power, a fire that fuels us in unimaginable ways. Our labor is of and for love. Meeting and feeding our personal desires is EXACTLY what enlivens, lifts and empowers our communities (no more guilt and shame around enjoying the work we do -- and yes, it’s still work even if we enjoy it).
When living in Radical Purpose, we are able to bring our unique, sacred gifts and contributions to our communities from a place of deep fulfillment, wholeness, love and freedom rather than a place of depletion, exhaustion, stress and lack. Yes, it’s just as important to be in love with the process (the work itself) as we are with the outcomes of our work. Having a healthy and enjoyable process, a wonderful way of working, is our birthright.
TWO: RADICAL PURPOSE AS STRATEGY
A practice of Radical Purpose awakens our deepest place of strategic power from which we make the most effective and efficient decisions. It aligns us with our inner navigational compass from where all our creative ideas, strategic decisions, intuitive nudges and powerful realizations emerge. When we are present with this practice, we can eliminate unnecessary struggle and adopt the most impactful strategies that are aligned with who we are and how we work.
We become magnetic. Our people and opportunities seem to find us or we simply run into them with ease. We become responsive to opportunities that we didn’t even know existed. We embrace challenge as opportunity for growth and transformation. We embody our most creative, powerful and impactful selves.
THREE: COLLECTIVE POWER vs. COLLECTIVE CONTROL
We say that Radical Purpose is a fundamental organizing principle. It is the guiding force behind the most effective forms of organization and creation. Every system naturally self-organizes through the Purposes of its parts.
As we develop a practice of aligning with our Radical Purposes, individually and collectively, we set ourselves up to engage in the most powerful, fitting and wonderful relationships. We draw and create the most robust, resilient and creative teams, partnerships, relationships, projects, enterprises and communities.
When we organize around our unique individual Radical Purposes, we move away from the need to control others. Instead, we tap into the ever-emerging power and gifts of the unique self as a cohesive, creative force in tune with the larger collective. With that, we grow the power of our communities exponentially.
Through the pursuit of Radical Purpose, we are driven by the mysterious creative force of the universe into worlds of Radical Love and Freedom.