As strategists, transformationalists and creative directors, we have 12+ years of living proof that a practice of (re)aligning with your Radical Purpose is foundational to creating projects, enterprises, communities and worlds of Radical Love and Freedom. In fact, it is the first step in (re)centering in our Work as Sacred Ritual.
At Turtle Tank, everything starts with Radical Purpose. It is our center of gravity.
ONE: WORK = LOVE vs. WORK = DRUDGERY
When rooted in a practice of Radical Purpose, we move away from “duty”, from shoulds and have tos. From work that drains and beats us down -- regardless of the outcome. We move away from work as drudgery, as a place of pain, struggle and oppression. We center in desire as a force of well-being, a source of creative power, a fire that fuels us in unimaginable ways. Our labor is of and for love. Meeting and feeding our personal desires is EXACTLY what enlivens, lifts and empowers our communities (no more guilt and shame around enjoying the work we do -- and yes, it’s still work even if we enjoy it).
When living in Radical Purpose, we are able to bring our unique, sacred gifts and contributions to our communities from a place of deep fulfillment, wholeness, love and freedom rather than a place of depletion, exhaustion, stress and lack. Yes, it’s just as important to be in love with the process (the work itself) as we are with the outcomes of our work. Having a healthy and enjoyable process, a wonderful way of working, is our birthright.
TWO: REDESIGNING WORK AS SACRED RITUAL
How we work now is killing us… because we’ve taken the sacred out of work. At Turtle Tank, we believe that being in love with HOW WE WORK (not our product, outcome or solution) is what makes life worth living, what births truly radical works, projects, enterprises and movements. How do we bring the sacred back to our day-to-day work life?
Being in love with our creation process, THE WAY WE CREATE is what makes work a sacred ritual. Being in love with our creation process IS what revolutionizes the way we work and produces creative, effective and highly impactful outcomes rooted in love and freedom. More importantly, having a love-based creation process, a way of making and doing things uniquely designed for and by us is what aligns us with a state of personal and collective well-being.
Centering in your Radical Purpose is the first step in our foundational nature-rooted framework that guides you in developing a creation process you love and want to be alive for. A creation process rooted in well-being, desire, wonder.
THREE: RADICAL PURPOSE AS STRATEGY
A practice of Radical Purpose awakens our deepest place of strategic power from which we make the most effective and efficient decisions. It aligns us with our inner navigational compass from where all our creative ideas, strategic decisions, intuitive nudges and powerful realizations emerge. When we are present with this practice, we can eliminate unnecessary struggle and adopt the most impactful strategies that are aligned with who we are and how we work.
We become magnetic. Our people and opportunities seem to find us or we simply run into them with ease. We become responsive to opportunities that we didn’t even know existed. We embrace challenge as opportunity for growth and transformation. We embody our most creative, powerful and impactful selves.
FOUR: ROOTING IN COLLECTIVE POWER vs. COLLECTIVE CONTROL
We say that Radical Purpose is a fundamental organizing principle. It is the guiding force behind the most effective forms of organization and creation. Every system naturally self-organizes through the Purposes of its parts.
As we develop a practice of aligning with our Radical Purposes, individually and collectively, we set ourselves up to engage in the most powerful, fitting and wonderful relationships. We draw and create the most robust, resilient and creative teams, partnerships, relationships, projects, enterprises and communities.
When we organize around our unique individual Radical Purposes, we move away from the need to control others. Instead, we tap into the ever-emerging power and gifts of the unique self as a cohesive, creative force in tune with the larger collective. With that, we grow the power of our communities exponentially.
Through the pursuit of Radical Purpose, we are driven by the mysterious creative force of the universe into worlds of Radical Love and Freedom.